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1941

Creativity at
several fronts

Unless you wanted to work for the German occupying forces, Danish advertising agencies were not very busy during Second World War. Neither was Sylvester Hvid & Co. Ltd, who survived the dark years by producing cinema commercials that were partly excepted from the occupying power's advertising restrictions.

Sylvester Hvid & Co. Ltd. did also spend time by embroiding on clothes and filling seeds in small planting bags. In this way, the agency had never vacant capacity that the Germans could command to doing communications work for them.

At that time, Sylvester Hvid & Co. Ltd's offices on the corner of Strøget and Mikkel Bryggers Gade acted as a secret support for the Danish resistance movement. When the earth was burning under Sven Sylvester Hvid, he escaped to Sweden with his family.

In 1948, Sylvester Hvid & Co. Ltd. was one of the partners who opened the Scandinavian Triangel advertising agency in the States. When at its peak, Triangel employed 450 people.

Following trends from the US, Sylvester Hvid & Co. Ltd. started hiring journalists. Denmark's first Public Relations agency was born.

As the first Danish advertising agency, Sylvester Hvid & Co. Ltd. introduced market analyses. At this point of time, Sylvester Hvid & C. was Denmark's unrivalled leading agency, having companies such as Shell, Gillette, Austin, Quantas, Seven Up, Det Danske Luftfartselskab and Fuji on its client list.

 

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Tags: Employer branding
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