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Sylvester Hvids & Co. Ltd's new strategy for growth through acquisitions was introduced when in 1995 it took over the advertising agency Norup & Nielsen. An agency that was wellknown for its strength in the b-to-b area. There is no business like business-to-business.

At the same time, Sylvester-Hvid & Co. Ltd. moved into Norup & Nielsens building on the corner of Nørrebrogade and the Lakes.

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