Sylvester Hvid & Co. Ltd. has created a national information campaign for the organisation Hold Danmark Rent ("Keep Denmark Clean"). The objective of forthe campaign was to stop people throwing away garbage in the nature.
The work included all elements of the process - from campaign strategy and planning, over idea creation, concept development, design and copy writing to final production and insertion of ads in offline and online media. The campaign did also feature tv ads, events and social media.
According to measures made by Hold Danmark Rent, more than 1 million Danes have seen the campaign which has moved attitude and changed behavior as well. 84 percent of people who used to throw away garbage in the nature have changed perception. 74 percent have stopped their previous bad habit.▼ Read more ▲ Less