Vejdirektoratet (National Road Directorate)

A New identity
for the Danish
Road Directorate

Sylvester Hvid & Co. Ltd. has created a new and contemporary visual identity for Vejdirektoratet (The Danish Road Directorate).

The objective was to substantiate that the Directorate is an unique and modern company that works with many complex infrastructure challenges.

We created a highly dynamic and flexible visual identity including af new photo style, which allowed Vejdirektoratet to communicate in relevant and convincing ways with many types of stakeholders.

The new visual identity has been implemented gradually in all materials and on all platforms. The first step was a new Human Resources communications concept that Sylvester Hvid & Co Ltd has also created.

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Client:Vejdirektoratet (National Road Directorate)
Project: Visual identity
Year: 2009
Tags: Design Internal Communications Employer branding Public Communications
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Sylvester Hvid & Co.