Brother Nordic

Work smarter,
not harder

Nowadays, most people have smartphones and tablets, but quite few integrate them with their daily office work like printing and scanning documents.

This fact triggered Brother, one of the big international printer manufacturers, to develop a smart app for iOS, Android and Windows. The iPrint&Scan app allows smartphones and tablets to print pictures and mails wirelessly to a printer. Or the other way around  - to scan documents on an all-in-one printer and send them wirelessly to a smartphone or tablet, where they can be stored or emailed.

Sylvester Hvid & Co. Ltd. managed the press launch of the Brother iPrint&Scan app, using a broad Public Relations campaign to target consumer and tech media. The campaign was so effective that iPrint&Scan for a period was one of the most downloaded apps in Denmark from Apple's iTunes shop.

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Client:Brother Nordic
Project: Launch of mobile app
Year: 2012
Tags: Public Relations
Sylvester Hvid & Co.