Ida Corr

A social media
smash hit

Very few musicians achieve an iconic status during their life. Best chances to get there, artists have who besides their talent also work professionally and deliberately with their brand. The stars who are able to create a personal identity and a brilliant story telling about their artistic work.

Sylvester Hvid & Co. Ltd. created a brand platform and social media strategy for one of Denmark's  most successful female club singers. Ida Corr is not only famous in her home country but her highly danceable songs are also very popular abroad.

A new album was released in Autumn 2012 and in the months before, her fans could listen to the single "Dirty Moves". They also had the opportunity to follow the production of Ida Corr's video for the new single on Facebook.

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Client:Ida Corr
Project: Brand platform and social media strategy
Year: 2012
Tags: Digital Communications Public Relations
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Sylvester Hvid & Co.