On behalf of European Recycling Platform (ERP), Sylvester Hvid & Co carries on the previous years' national campaign for collection of batteries, in a cooperation with the KFUM scouts. The campaign has shown an impressive effect both externally and internally on the scouts' own members due to the shared values between the scouts and the good cause of recycling batteries.

Campaign materials have been developed which are used in the training of young scouts, and the KFUM scout organization propagates its knowledge about battery recycling and the environment at local events and collections around Denmark. KFUM scouts and their families are ERP's ambassadors for a good cause.

The campaign material with a KFUM scout seeing the old battery on its journey to the recycling centre is underlining this strategy.

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Project: National campaign
Year: 2013
Tags: Design Graphic Production Integrated Communications Public Relations Advertising
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Sylvester Hvid & Co.