Our passion is felt

25 years ago Nanny Glerup founded Glerups. Initially as a hobby project supplying family and friends with comfortable felted boots made from her own Gotland sheep. Later the vision changed into manufacturing the Worlds’ best wool slippers and expanding the business worldwide.

We work with Glerups on all aspects of the brand. From storytelling and brand building to packaging design, instore materials, consumer campaigns, retailer campaigns and social media activities. Glerups continues to be family-run and across all platforms and activities we have maintained a strong focus on transforming the unique story of the company and the dedication to craftmanship into a close almost family-like relationship with both retailers and customers across the World who wants nothing but the best for their feet.

Several international media have declared Glerups the most comfortable slippers and both the company’s gross revenue and income has doubled during our cooperation. The vision of Nanny Glerup has indeed been fulfilled.

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Project: Our passion is felt
Year: 2019
Tags: Design Digital Communications Graphic Production Integrated Communications Advertising
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Sylvester Hvid & Co.