ERP Denmark asked for help to spread the message about recycling batteries to the entire Danish country. But how do you make stubborn adults change their habits? You affect them through their biggest influencers - their children.
Our suggestion for a solution was a nationwide collection campaign of batteries for Danish public schools / private schools, where the students compete to win a concert with the YouTubers 'Mika & Tobias'.
The concept of "GENANVENNER" is based on a new song by Mika & Tobias, which puts sustainability and recycling on the timetable. The campaign right now has over 15,000 participating students from more or less all parts of Denmark, and the song "GENANVENNER" has been viewed over 50,000 times on YouTube.
The campaign runs throughout March 2020, where we hope to change the behavior of both school students and parents.
ERP Denmark helps manufacturers comply with the recycling legislation. They provide solutions for recycling electrical and electronic products, as well as batteries. When a company produces products with electronics or batteries, they are required to contribute to their collection and recycling, which ERP helps them with.
Music / Music Video: Mika & Tobias and SplayOne
Concept / Identity / Campaign Website / Campaign Material / Coordination / Distribution / Social: Sylvester Hvid & Co.▼ Read more ▲ Less